I’ve recently been reading a lot of books on Social Media and content. As an author’s assistant, you might say that it’s part of the job description. I have learned a very important lesson, not all books on social media are created equal.
Take two of the most recent books that I finished reading: Likeable Social Media by Dave Kerpen and 11 Rules for Creating Value by Nilofer Merchant. I could not have read more differently written books if I had actually tried to find them.
In Likeable Social Media, Dave Kerpen takes you through usable techniques that actually help you make the new age of dealing with the ‘online’ world work for your business. It’s an easy read. It was engaging, and I found myself taking notes on things that I could try for myself. I took probably four or five pages worth of notes. I’d recommend it to anyone who needs to use blogs, twitter, facebook, etc in their day to day business life.
On the other hand, 11 Rules for Creating Value was about as bulky as the title of the book itself. The book didn’t engage me. I honestly wanted to put it down after reading the first chapter. The word that came to mind when I read it was mediocre. It reminded me of the statistics book that I had when I was taking a class at a university.
Dry like dry toast that is dry.
Of the two, I would DEFINITELY recommend Dave Kerpen’s book. It was actually a fun read, which isn’t something that I usually think about when I think about books I read for work. Fun, engaging and helpful.