I’ve read a variety of books on social media in general and twitter specifically in the past few months. They tend to fall into a couple of categories. They are either incredibly boring filled with buzzwords that only half make sense or are somewhat fascinating with useful tips but weighed down by unnecessary tech-speak. ‘The Tao of Twitter’ by Mark Schaefer doesn’t really fall into either of those categories.
It’s a brilliant book with an equally brilliant, yet simple concept. The basic premise boils down to the power of making personal connections. It’s filled with practical advice, easy to understand explanations and interesting anecdotes.
It’s also a quick read, which is always a plus in this busy world.
I picked the book up with a slight worry that it would be filled with nonsensical information that wouldn’t work for me, and was pleasantly surprised when I was wrong. I highly recommend it.